White-label products and private-label brands have become big businesses! Today, these products make up more than 20% of packaged consumer goods for U.S. retailers; in some retail channels, such as grocery stores, the number soars to nearly 60%. In this guide, we’ll cover what a white-label product is, how it works, and how to sell white-label products, plus we’ll share the best...

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers with their own trademarks but the products themselves are...