White-label products and private-label brands have become big businesses! Today, these products make up more than 20% of packaged consumer goods for U.S. retailers; in some retail channels, such as grocery stores, the number soars to nearly 60%.

In this guide, we’ll cover what a white-label product is, how it works, and how to sell white-label products, plus we’ll share the best strategies for you to succeed with the white-label model.