How Comme des Garcons challenges tradition
Founded in Tokyo in 1969, Comme des Garçons was never meant to blend into fashion’s conventional order. Its name, taken from a French song, hinted at an international vision from the start. Rei Kawakubo positioned her label as an alternative to the glossy, status-driven fashion houses of Europe. While others championed polish and ornament, Comme des Garçons embraced rawness...
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