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73 集體大潰敗 快時尚還能走多遠？ 打折、清倉、關店、撤出中國……曾經風頭強勁的Zara、H&M、GAP等快時尚品牌正在經歷壹輪大洗牌，銷售業績呈斷崖式下跌。
日前，快時尚的「衰退」似乎正在集中爆發。包括Superdry、earth music & ecology在內的快時尚品牌連續宣告潰敗，退出中國市場。行業巨頭優衣庫的母公司迅銷更是在7月9日公布業績同比轉虧，截至2020年5月底的2020財年第三季度，虧損達98.18億日元。
如今，黑科技、線上經濟蓬勃興起，市場的消費語境和競爭局面也正發生巨大轉變，因此，在整個快時尚行業黃金時代似乎即將過去的時刻，人們不禁會有更多的疑問：快時尚到底還能走多遠，它的「快」，是否還能跟得上移動網際網路的步伐？
疫情之下 多品牌退敗
快時尚壹詞源自20世紀的歐洲，被稱之為「Fast Fashion」，美國把它叫作「Speed to...
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