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73 潮牌大潰敗，快時尚還能走多遠？ 快時尚弊端凸顯 亟待轉型
與傳統服飾品牌相比，快時尚品牌能夠迅速復制、生產、上架最新款時裝且售價親民，曾壹度受到大眾的追捧，但隨之然而來的門店急速擴張，壹味追求速度和價格，品牌定位不清晰，產品同質化及品控不穩定、庫存高企等弊端也日益凸顯。
因此，對於大批外資快時尚品牌潰敗，退出中國市場，業內人士並不驚訝。紡織服裝品牌管理專家、上海良棲品牌管理有限公司總經理程偉雄表示，目前國內用戶接受的快時尚品牌也就是ZARA和優衣庫，其它外資快時尚品牌在市場流行元素把握和基本款深度開發上既做不過ZARA與優衣庫，也沒有和壹些本土品牌進行區隔，僅僅只是壹個國際品牌的符號而已，假以時日被本土用戶群體拋棄也很正常。...
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