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73 EA Advertising: Dynamische In-Game-Werbung startet Electronic Arts treibt mit dem Programm „EA Advertising“ die Integration dynamischer Werbung in seine Spiele voran. Das System soll angeblich „nicht störend“ sein und das Spielerlebnis bereichern, statt es zu beeinträchtigen. Zunächst liegt der Fokus auf EA Sports, doch das Modell könnte auf die gesamte Markenpalette ausgeweitet werden – eine...
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