Diablo 4 players have started calling people who didn't earn the horse cosmetic in the beta 'bare-mares'

Did you beat the world boss Ashava in the Diablo 4 "Server Slam" beta? The answer's important: it will decide your standing in the Diablo 4 Gold upcoming game's social order.

Beating the level 25 monster at the beta's level cap of 20 was no easy feat. It required a decent group of other players, some grinding for legendaries to beef up your character, and, most of all, lots of time and patience. The boss only spawned every three hours and could take as long as 15 minutes to kill. 

But if you did manage to slay her, your reward was the Cry of Ashava—a golden horn that, when the full game releases, you can hang on your horse's bum.

It wasn't a spectacular incentive on its own, but apparently it did come with online clout. Some of those who did earn it are now lording it over those who didn't, calling them "bare-mares" or "hornless", and mocking anyone who suggests that earning it was a bit too much of a time sink. "Welcome to Buy Diablo 4 Gold the Ashava Trophy Club, lords and ladies," says one post in /r/Diablo4 sitting at 2.1k upvotes. "The other... folk... May stay outside… Doesn't it make you positively giddy, that these... people... have not attained a modicum of skill when they were galavanting across the beta?"