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73 From Hype to Reality — Why Threads Still Matters (and Why It Might Not) Introduction
When Meta launched Threads in July 2023, it arrived as a bold move into the micro-blogging arena, positioning itself as a competitor to X (formerly Twitter). With its built-in integration with Instagram and the promise of leveraging Meta’s massive user base, the app generated immediate buzz.
But fast forward to today: with shifting user behaviour, evolving social-app...
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