Introduction: Why Authenticity Matters in Streetwear

In the world of streetwear, authenticity is everything. Fans of ADWYSD (Always Do What You Should Do) know that the brand represents quality, discipline, and style — qualities that counterfeit products simply cannot replicate.

With the rise of online marketplaces and resellers, it’s more important than ever to know how to identify genuine ADWYSD apparel. From hoodies and joggers to t-shirts and accessories, fake products not only compromise style but can also be made with inferior materials and poor craftsmanship.

This guide will show you how to spot authentic ADWYSD products, protect your investment, and ensure you enjoy the premium streetwear experience.

1. Always Buy from Official Sources

The first and most reliable step to avoid fakes is to purchase from official channels.

Official ADWYSD Sources

  • officialadwysduk.com — the brand’s official website

  • Authorized physical retailers (if listed on the website)

  • Verified resellers promoted by ADWYSD

Avoid buying from unverified online marketplaces, social media sellers, or third-party websites that may offer lower prices. While counterfeit items may look convincing, only official sources guarantee authenticity and warranty.

2. Inspect the Packaging

ADWYSD products come with premium, carefully designed packaging. Packaging is often the first clue to authenticity.

What to Look For

  • Branding: Official ADWYSD boxes, tags, and bags feature the logo and typography in a crisp, clean format

  • Quality: Packaging materials are sturdy and professional, not flimsy or poorly printed

  • Tags & Labels: Authentic items include care labels, size tags, and official holographic stickers on select limited edition pieces

Fake products often have misaligned logos, low-quality tags, or missing labels — an immediate red flag.

3. Examine the Fabric and Stitching

ADWYSD is known for its premium fabrics and meticulous construction. Counterfeit items rarely match this level of quality.

Signs of Authentic ADWYSD Materials

  • Soft, durable cotton blends that retain shape

  • Smooth stitching with consistent thread work

  • Reinforced seams on hoodies, joggers, and tees

  • No loose threads or uneven hems

If the fabric feels cheap, thin, or scratchy, or if stitching appears sloppy, it’s likely a fake.

4. Check the Graphics and Logos

ADWYSD’s minimalist yet bold designs are precisely executed. Prints and logos on fakes often lack detail or accuracy.

Authenticity Tips

  • Typography: Fonts are clean and proportional, with no smudging

  • Logo placement: Official pieces have consistent positioning; fakes often have off-center prints

  • Color accuracy: Vibrant and true to official images; fakes may have dull or mismatched colors

  • Limited edition details: Special drops feature unique serial numbers, holograms, or tags

Pay close attention — counterfeit graphics may peel, fade, or feel rough after a few washes.

5. Compare Prices Carefully

ADWYSD products are premium streetwear, and pricing reflects quality and exclusivity.

Warning Signs

  • Prices that seem too good to be true are often a sign of fakes

  • Discounted limited edition drops on unofficial sites should raise caution

  • Always compare with official website pricing before purchasing

Remember: investing in authentic ADWYSD ensures quality, durability, and brand integrity. Cheap imitations can cost more in the long run due to wear, poor fit, or lack of warranty.

6. Verify Serial Numbers or Limited Edition Tags

For limited edition items, ADWYSD includes unique identifiers to confirm authenticity.

How to Verify

  • Check for official holographic stickers or serial numbers

  • Cross-reference with the brand’s official product page or customer service

  • Ensure the item matches photographs and product descriptions

Counterfeit limited editions often omit serial numbers or provide duplicates, so always confirm with the brand

7. Look for Consistent Sizing and Fit

ADWYSD products maintain reliable sizing. Counterfeit items often have inconsistent measurements.

Authenticity Check

  • Compare measurements with official size charts

  • Authentic pieces fit true to size, with hoodies slightly oversized and joggers relaxed yet tailored

  • Oddly small or unusually large dimensions may indicate a fake item

Proper fit not only ensures style but also reflects the brand’s commitment to quality.

8. Examine Labels, Tags, and Stitching Details

Every authentic ADWYSD garment has care labels and size tags that reflect the brand’s identity.

Key Points

  • Font clarity: Logos and text on tags are crisp

  • Material info: Labels accurately describe fabric composition

  • Stitching: Tags are sewn securely; loose threads or misaligned labels are red flags

Counterfeit items often skimp on these details, producing labels that feel cheap or are missing entirely.

9. Trust Your Instincts

Finally, use common sense and intuition. If something feels off, it probably is.

Red Flags

  • Suspiciously low prices

  • Sellers who refuse to provide official receipts or proof of authenticity

  • Poor packaging, incorrect logos, or faded prints

When in doubt, always contact official customer support to verify the product or seller.

10. Benefits of Buying Authentic ADWYSD

Investing in authentic ADWYSD apparel ensures:

  • Premium quality fabrics that last

  • Accurate sizing and consistent fit

  • Durable graphics and prints

  • Customer support and warranty access

  • Participation in exclusive drops and releases

Authenticity guarantees a wardrobe that reflects the brand’s philosophy — minimal, bold, and purpose-driven.

11. Where to Verify Authentic ADWYSD Products

ADWYSD offers multiple ways to confirm product authenticity:

  • Official Website: officialadwysduk.com

  • Customer Support: Email or live chat for verification

  • Social Media: Official ADWYSD profiles announce legitimate drops and collaborations

Always cross-reference sellers, tags, and product details with these official sources to avoid fakes.