IMARC Group has recently released a new research study titled “South Korea Online Grocery Market Report by Product Type (Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, and Others), Business Model (Pure Marketplace, Hybrid Marketplace, and Others), Platform (Web-Based, App-Based), Purchase Type (One-Time, Subscription), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Online Grocery Market Overview

The South Korea Online Grocery Market size reached USD 13,533.3 Million in 2024 and is projected to grow to USD 1,04,789.5 Million by 2033. The market is expected to grow at a CAGR of 25.54% during the forecast period of 2025–2033. Factors such as rising disposable incomes, increasing smartphone penetration, the emergence of user-friendly apps with same-day delivery and subscription options, and evolving consumer attitudes towards e-commerce are driving this growth.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Online Grocery Market Key Takeaways

• Current Market Size: USD 13,533.3 Million in 2024
• CAGR: 25.54%
• Forecast Period: 2025-2033
• Increasing demand for convenience in shopping experiences drives market growth.
• Widespread smartphone adoption and user-friendly mobile apps enhance the shopping interface.
• Rapid technological advancements include personalized recommendations and seamless payments.
• Seoul Capital Area and major cities in Yeongnam region are key growth regions due to urbanization and connectivity.
• High competition and expectations for fast delivery pose challenges.
• Demand for fresh, organic, and healthy food products is rising.

Sample Request Link: https://www.imarcgroup.com/south-korea-online-grocery-market/requestsample

Market Growth Factors

The increasing demand for convenience in shopping experiences significantly drives the South Korea online grocery market. Consumers increasingly prefer the ease of online purchases, eliminating the constraints of traditional store hours and crowded environments. This shift towards convenience is coupled with changing consumer preferences and a growing inclination towards e-commerce platforms, facilitating accelerated growth in the market.

The widespread adoption of smartphones in South Korea is a key market driver. In 2023, approximately 94% of respondents claimed to own a smartphone, up from 22% in 2011. Smartphone penetration is expected to further increase by 8.8 percentage points between 2024 and 2029, reaching nearly 95%. Smartphones provide easy access to online grocery platforms, allowing consumers to browse, order, and manage their groceries from anywhere, thus fostering market expansion.

The growth of the e-commerce sector supports the market development. The South Korea e-commerce market is projected to grow at a CAGR of 19.40% during 2024-2032. E-commerce platforms provide convenience and efficiency in grocery shopping, which appeals to consumers desiring to avoid physical stores. This broader sector growth aids in augmenting demand within the online grocery domain.

Market Segmentation

• Product Type:
• Vegetables and Fruits: Emphasizes quality and freshness, catering to health-conscious consumers focusing on a fruit- and vegetable-rich diet.
• Dairy Products: Includes traditional dairy and rising demand for alternatives like almond and oat milk.
• Staples and Cooking Essentials: Items such as rice, pasta, and flour often purchased in bulk for convenience.
• Snacks
• Meat and Seafood
• Others
• Business Model:
• Pure Marketplace: Acts as an intermediary without owning inventory, facilitating transactions between third-party sellers and consumers.
• Hybrid Marketplace: Combines marketplace and direct retail, managing its inventory while allowing external sellers to list products.
• Others
• Platform:
• Web-Based: Accessible via any internet-connected device using a browser, favorable for device switching.
• App-Based: Accessed through dedicated mobile applications, optimized for faster and more responsive user experience.
• Purchase Type:
• One-Time: Customers pay per transaction without ongoing commitments.
• Subscription: Recurring fee payments offering automatic regular deliveries, enhancing convenience.
• Region:
• Seoul Capital Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

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Regional Insights

The Seoul Capital Area dominates with its high internet connectivity and smartphone usage, facilitating easy access to online grocery platforms. Urbanization and economic development in the Yeongnam region also drive growth. The Honam region’s agricultural base influences demand for fresh, local products, while increasing rural-urban migration in these areas boosts online grocery demand as consumers seek convenience.

Recent Developments & News

• June 2024: Kurly, operator of Market Kurly, introduced a rapid commerce service in Western Seoul offering delivery within one hour.
• April 2024: Emart merged with its subsidiary Emart Everyday to streamline commodities purchasing, logistics, and operations.
• March 2024: Coupang announced a 3 trillion won ($2.22 billion) investment through 2027 to expand its speedy Rocket Delivery service nationally, including Rocket Fresh for next-morning grocery delivery.

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